S by Ray Signorello was motivated by a longing to work with fruit from areas beyond the boundaries of the singular Signorello Estate Vineyard in southern Napa Valley. Ray and winemaker Priyanka French were intrigued by prestigious and diverse appellations such as Howell Mountain, Rutherford, and St. Helena, with a vision to produce a modern, plush, and ultimately crowd-pleasing Cabernet Sauvignon. The label creation for S was inspired by the simplicity and elegance of Ray’s heirloom monogrammed cufflinks, given to him by his father, Ray Sr., the visionary co-founder of Signorello Estate.